For many companies, the ability to strike the right tone on social networks is a key way for managers, marketing departments, and owners to reach customers and ensure that a great reputation isn’t a company’s best kept secret.
Many economists have speculated that the future economy will be based in large part on reputation: As the Internet gives clients the opportunity to find out how a company is regarded through an online search. In other words, the business world will be more “what you know” as opposed to “who you know”. The plus-side of such an economy, however, will be that small businesses will have an edge if they are highly regarded by colleagues and customers.
Social networking can be a tricky sea to navigate, and when companies make social gaffes on popular social media sites, the results can take a lot of time and effort to correct. Conversely, respectful behavior wins fans quickly.
Entrepreneur Jenny Q. Ta, CEO of Sqeeqee.com offers four ways that social networks can boost a company’s reputation. Read more