Knowing how to capitalise on your brand’s social media presence is crucial.
Small business experts and entrepreneurs share their tips for turning ‘likes’ into profits.
Social media is transforming the way business is carried out. A recent study by the Internet Advertising Bureau UK found that nearly 80% of consumers would be more inclined to buy more often in the future because of a brand’s presence on social media.
For small firms wishing to boost business, knowing how to capitalise on this is crucial. Julia Bramble, founder of social media consultancy Bramble Buzz, says: “If businesses haven’t got the right (social media) presence then they’re really going to be missing out, because customers are expecting to find businesses and brands on there.” Read more